Digital Marketing for Small Business

Supercharge Your Digital Marketing Strategy

What better way to level-up your new website and amplify your brand than with a turn-key digital marketing strategy or add-on.

Supercharge Your Digital Marketing Strategy
Digital Marketing Add-ons

Digital Marketing Add-ons

Website Design Addons

Website Design Add-ons

Digital Marketing Packages for Small Business

Digital Marketing Packages

Digital Marketing Add-ons

The LiftOff Program was built to empower small businesses like yours with affordable turn-key digital marketing options built to show results and convert website visitors to customers.

 

Schedule Discovery Call

Advanced On-Page SEO

Advanced On-Page SEO

Get powerful on-page optimized content right form the start.

Competitively expanded and optimized on-page content
Appropriately increased keyword density
Optimized meta information
Budgeted into your LiftOff website budget
$25 / Month per page
Service Area Local SEO

Service Area Local SEO

Show up at the top of local web searches with local search engine optimization.

Get one new location-specific service page launched monthly

Highly SEO optimized content
Optimized schema and meta info
Ultra-high quality backlink built to new service area page every month
Reporting on your custom 24/7 Analytics Dashboard
$750 / Month
Listing and Location Management

Listing & Location Management

Organize, optimize and maintain your location listings.

Perfect for small businesses with one or multiple locations
100+ local listings per location
Google My Business, Yahoo, Yelp, Bing and more
Powerful SEO tactic
Reporting on your custom 24/7 Analytics Dashboard
$100 / Month per location
Digital Display Advertising

Programmatic Display Advertising

Get your brand in front of the right people at the right time.

Eye-catching animated display design
Minimum of 50,000 ad impressions per month
Geographic, Demographic, Interest targeting & more
Landing page optimization
Reporting on your custom 24/7 Analytics Dashboard
$600 / Month minimum
Social Media Advertising

Social Media Advertising

Social advertising is a powerful way to target your audience.

Choice of Facebook, Instagram, or LinkedIn platforms
Eye-popping ad image design
Landing page optimization
Multiple targeting tactics to choose from
Reporting on your custom 24/7 Analytics Dashboard

$600 / Month minimum

Google Search Advertising

Google Search Advertising

Show up at the top of searches NOW.

See your business at the top of key searches
Ad content writing and optimization
Landing page optimization
Negative keyword research
Reporting on your custom 24/7 Analytics Dashboard

$600 / Month minimum

Retargeting Advertising

Retargeting Advertising

Stay in front of your customers, even after they leave your site.

Powerful top-of-mind digital advertising tactic
Eye-catching display ad design
Multiple ad platforms to choose from
Landing page optimization
Reporting on your custom 24/7 Analytics Dashboard

$600 / Month minimum

Review Management

Review Management

Increase credibility by getting your reviews above 4 stars… or better.

Custom email and text campaigns to garner positive reviews
Gated review landing page to address and avoid negative reviews
Branded review submission portal
Easy-to-use platform
Reporting on your custom 24/7 Analytics Dashboard
$325 / Month
Content Marketing

Content Marketing

High-quality blog content that boosts organic website traffic.

Content marketing calendar development
A.I. driven tools to optimize article content for SEO
Increase organic website traffic for popular search phrases
Crafted social post with every published blog article
Reporting on your custom 24/7 Analytics Dashboard

$700 / Month minimum

Social Media Fresh-Up

Social Media Fresh-Up

Stay engaged with your followers with thoughtful messaging, content and imagery.

Social content calendar development
Clean-up and optimization of each social media marketing platform
Postings on up to 3 social platforms per month

4 unique posts per month including content and imagery

Reporting on your custom 24/7 Analytics Dashboard

$800 / Month minimum

Lead Magnet

Lead Magnet

Entice your web visitors and get marketing qualified leads.

Perfect addon to the eNewsletter Optin

Get your visitors to sign-up for your eNewsletter communications
Multi-page PDF with valuable content specific to your business
Placements throughout your site
Crafted automated responses to sign-ups
$750 / One time

Website Design Add-ons

Your LiftOff Website seamlessly allows design and functionality additions after launch. If you need a design element added, we’ve made it easy.

 

Schedule Discovery Call

Custom Blog

Custom Blog

Start adding relevant content to your site with a branded news blog.

Seamlessly designed to match your website
Custom blog and post page designs
Training to teach you how to easily post articles anytime
$600 / One time
Advertising Landing Page

Advertising Landing Page

Convert new customers right from the start with a custom advertising landing page.

Seamlessly designed to match your website
Integrations to accurately track advertising efforts
Custom form built to easily accept new leads
$1,000 / One time
New Web Page

New Web Page

Need to add a service, product or team page? No problem!

Content writing and imagery included just like your main site build
Branded design and flow exactly like your current web pages
Basic on-site SEO included
$600 / One time
Custom Logo Design

Custom Logo Design

Need to freshen up your brand? Our designers can help!

3 unique variations
2 rounds of revisions
All files types and basic brand guidelines included
$1,250 / One time
e-Newsletter Optin

e-Newsletter Optin

Start generating an email list right from your website.

Set up an email marketing account with Active Campaign
Integrated and styled right into your website
Email optin placements throughout your site
$500 / One time
e-Commerce Integration

e-Commerce Pages

Sell your products and take payments right from your website.

Custom WooCommerce setup
Merchant services integration
Custom product page design
Shopping cart and checkout
$25 / Month +$5 per product
Digital Marketing Packages

Digital Marketing Packages

Do you need help clarifying your digital marketing initiatives? We’ve developed three packages with complimentary services that are assured to drive traffic and customers to your business.

The Start-Up

$1,500 / Month

Jumpstart your digital marketing and start driving leads to your site now!

24/7 Analytics Dashboard
Check your digital marketing performance anytime
Digital Display Advertising
50,000 ad impressions + creative
Display Retargeting Advertising
15,000 ad impressions + creative
Google Search Advertising
Keyword specific search intent ads on Google
Advertising Landing Page
Customized specifically for your campaign
Service Area Local SEO
Show up at the top of local web searches organically
Social Media Advertising
Advanced targeting on Facebook, Instagram, or LinkedIn platforms
Review Management
Increase credibility by getting your reviews above 4 stars… or better!

The Professional

$2,650 / Month
Start getting leads now while building the foundations for future growth.

24/7 Analytics Dashboard
Check your digital marketing performance anytime

Digital Display Advertising
50,000 ad impressions + creative
Display Retargeting Advertising
15,000 ad impressions + creative
Google Search Advertising
Keyword specific search intent ads on Google
Advertising Landing Page
Customized specifically for your campaign

Service Area Local SEO
Show up at the top of local web searches organically

Social Media Advertising
Advanced targeting on Facebook, Instagram, or LinkedIn platforms
Review Management
Increase credibility by getting your reviews above 4 stars… or better!

The Enterprise

$3,575 / Month
An all-inclusive package with everything your business needs for immediate growth.
24/7 Analytics Dashboard
Check your digital marketing performance anytime
Digital Display Advertising
50,000 ad impressions + creative
Display Retargeting Advertising
15,000 ad impressions + creative
Google Search Advertising
Keyword specific search intent ads on Google
Advertising Landing Page
Customized specifically for your campaign
Service Area Local SEO
Show up at the top of local web searches organically
Social Media Advertising
Advanced targeting on Facebook, Instagram, or LinkedIn platforms
Review Management
Increase credibility by getting your reviews above 4 stars… or better!

Frequently Asked Questions

Why do small businesses use digital marketing?

The advantages for a small business employing a digital marketing strategy is mainly due to the trackable nature of digital marketing services. There are many digital channels small business owners can use, and nearly all of these marketing strategies have highly trackable analytics.

This allows a small business owner to spend their money more efficiently. Traditional advertising such as direct mail or print ads aren’t as easily trackable.

What is Google Search Advertising?

Google search advertising has gone by many names over the years. You may have known it as Google AdWords, PPC, SEM or pay-per-click. By any name, this digital marketing technique is the art of placing your online ads in front of your target audience online that are searching for your particular product or service.

These types of digital marketing techniques are powerful tools for small businesses to generate leads right away, and get your products in front of customers searching for exactly what you offer.

How does Retargeting Advertising work?

As far as affordable digital marketing strategies for small business go, retargeting is a no brainer to add to your online marketing efforts. Retargeting advertising is the act of placing your ads in front of previous visitors of your website. This can be accomplished via several online marketing platforms and is a powerful tool to keep your products or services top-of-mind in front of potential customers.

How does Digital Display Advertising work?

Digital display advertising is a way to visually display your brand across the web. Display ads are a powerful branding tool for small businesses that allows you to not only get your message across visually, but also on a large scale. Display ads show up on any website that has the ability to serve digital advertising. As an example, you’ll often see display ads being served on news and blog websites.

There are many targeting tactics available in display advertising as well. These include, geographic targeting, interest based targeting, behavioral targeting and retargeting just to name a few.

What is the minimum contract length for a digital advertising service?

The minimum contract length for digital advertising services is 6 months. This is really the minimum amount of time needed to test and optimize most digital advertising campaigns to be working to their full potential.

What are the advantages of using the Listing & Location Management service?

Local listings management is not only a powerful digital marketing and SEO tool for your small business, it helps standardize your listings across a hundred-plus platforms. This ensures not only security, precision and accuracy when people are searching for your locations, it gives you complete control over the information displayed throughout the web about your business locations. It also allows you to create enhanced listings with images, special promotions, menus, biographies and more.

Why is Search Engine Optimization (SEO) so important?

Search engine optimization, or SEO is one of the most important long-term digital marketing strategies your small business can use in your digital marketing efforts. A great SEO strategy can move your business’s online search ranking to the top of searches organically. Being on page one of a particular search on search engines like Google or Bing is a trusted place for a business to be. This will increase the likelihood of someone engaging with your products or services. Advanced content marketing, back-linking and keyword research and implementation are just a few of the tactics used to increase your search ranking.

SEO is a long-term online marketing process for most small businesses, so be patient and trust in the process. If you’re in a competitive business sector, chances are your competitors are working hard to out-rank your small business online and attract customers with their own SEO work as we speak. If you’re looking to reach more potential customers and rank higher online, a thoughtful SEO strategy is right for you.

Why is Social Media Marketing important?

Social media marketing can be a powerful online marketing tool for a small business. There are several ways to engage your target audience on social media. One is through regular and thoughtful social media posts, and the other is through social media advertising. Either way, you need to have clear and consistent imagery and messaging throughout your social media channels.

Having a consistent social media presence will show your current and potential customers that you are engaged not only with them but with your community.

What is content marketing and why is it important as a digital marketing strategy for your small business?

Content marketing takes on a few forms, but put simply, content marketing is the act of strategically adding words to your website. This is usually best accomplished through the act of blogging. There is certainly an art form to blogging for the purposes of content marketing. The blog articles not only need to be purposeful and engaging to the reader, they need to be key-phrase optimized to gain traction in your SEO online efforts.

Is email marketing a good online marketing strategy for small businesses?

If you’re looking to build trust and customer loyalty, building a list of subscribers and marketing to them through email is a powerful tool for small businesses. What better way to hit your target audience than through their inbox with engaging email marketing. Putting relevant content in front of an audience that has chosen to be marketed to is like fishing with dynamite. This is also a great way to build brand loyalty with your existing customers.

If you’re looking to use email marketing as one of your online marketing strategies, allow our marketing professionals to help you craft a custom strategy.

How can you track the success of your digital marketing campaigns?

Having a fully integrated analytics dashboard is a powerful tool to track the effectiveness of digital marketing efforts for small businesses. These data points can be as simple as increase in social media likes and follows, do conversion tracking on digital marketing campaigns. Digital marketing agencies should all have the ability to provide a 24/7 analytics dashboard for all small businesses engaged in any online marketing efforts.