Digital Marketing for Small Business
Supercharge Your Digital Marketing Strategy
What better way to level-up your new website and amplify your brand than with a turn-key digital marketing strategy or add-on.
Digital Marketing Add-ons
Website Design Add-ons
Digital Marketing Packages
Digital Marketing Add-ons
The LiftOff Program was built to empower small businesses like yours with affordable turn-key digital marketing options built to show results and convert website visitors to customers.
Advanced On-Page SEO
Get powerful on-page optimized content right form the start.
Service Area Local SEO
Show up at the top of local web searches with local search engine optimization.
Get one new location-specific service page launched monthly
Listing & Location Management
Organize, optimize and maintain your location listings.
Programmatic Display Advertising
Get your brand in front of the right people at the right time.
Social Media Advertising
Social advertising is a powerful way to target your audience.
$600 / Month minimum
Google Search Advertising
Show up at the top of searches NOW.
$600 / Month minimum
Retargeting Advertising
Stay in front of your customers, even after they leave your site.
$600 / Month minimum
Review Management
Increase credibility by getting your reviews above 4 stars… or better.
Content Marketing
High-quality blog content that boosts organic website traffic.
$700 / Month minimum
Social Media Fresh-Up
Stay engaged with your followers with thoughtful messaging, content and imagery.
4 unique posts per month including content and imagery
$800 / Month minimum
Lead Magnet
Entice your web visitors and get marketing qualified leads.
Perfect addon to the eNewsletter Optin
Website Design Add-ons
Your LiftOff Website seamlessly allows design and functionality additions after launch. If you need a design element added, we’ve made it easy.
Custom Blog
Start adding relevant content to your site with a branded news blog.
Advertising Landing Page
Convert new customers right from the start with a custom advertising landing page.
New Web Page
Need to add a service, product or team page? No problem!
Custom Logo Design
Need to freshen up your brand? Our designers can help!
e-Newsletter Optin
Start generating an email list right from your website.
e-Commerce Pages
Sell your products and take payments right from your website.
Digital Marketing Packages
Do you need help clarifying your digital marketing initiatives? We’ve developed three packages with complimentary services that are assured to drive traffic and customers to your business.
The Start-Up
Jumpstart your digital marketing and start driving leads to your site now!
Check your digital marketing performance anytime
50,000 ad impressions + creative
15,000 ad impressions + creative
Keyword specific search intent ads on Google
Customized specifically for your campaign
Show up at the top of local web searches organically
Advanced targeting on Facebook, Instagram, or LinkedIn platforms
Increase credibility by getting your reviews above 4 stars… or better!
The Professional
24/7 Analytics Dashboard
Check your digital marketing performance anytime
50,000 ad impressions + creative
15,000 ad impressions + creative
Keyword specific search intent ads on Google
Customized specifically for your campaign
Service Area Local SEO
Show up at the top of local web searches organically
Advanced targeting on Facebook, Instagram, or LinkedIn platforms
Increase credibility by getting your reviews above 4 stars… or better!
The Enterprise
Check your digital marketing performance anytime
50,000 ad impressions + creative
15,000 ad impressions + creative
Keyword specific search intent ads on Google
Customized specifically for your campaign
Show up at the top of local web searches organically
Advanced targeting on Facebook, Instagram, or LinkedIn platforms
Increase credibility by getting your reviews above 4 stars… or better!
Frequently Asked Questions
Why do small businesses use digital marketing?
The advantages for a small business employing a digital marketing strategy is mainly due to the trackable nature of digital marketing services. There are many digital channels small business owners can use, and nearly all of these marketing strategies have highly trackable analytics.
This allows a small business owner to spend their money more efficiently. Traditional advertising such as direct mail or print ads aren’t as easily trackable.
What is Google Search Advertising?
Google search advertising has gone by many names over the years. You may have known it as Google AdWords, PPC, SEM or pay-per-click. By any name, this digital marketing technique is the art of placing your online ads in front of your target audience online that are searching for your particular product or service.
These types of digital marketing techniques are powerful tools for small businesses to generate leads right away, and get your products in front of customers searching for exactly what you offer.
How does Retargeting Advertising work?
As far as affordable digital marketing strategies for small business go, retargeting is a no brainer to add to your online marketing efforts. Retargeting advertising is the act of placing your ads in front of previous visitors of your website. This can be accomplished via several online marketing platforms and is a powerful tool to keep your products or services top-of-mind in front of potential customers.
How does Digital Display Advertising work?
Digital display advertising is a way to visually display your brand across the web. Display ads are a powerful branding tool for small businesses that allows you to not only get your message across visually, but also on a large scale. Display ads show up on any website that has the ability to serve digital advertising. As an example, you’ll often see display ads being served on news and blog websites.
There are many targeting tactics available in display advertising as well. These include, geographic targeting, interest based targeting, behavioral targeting and retargeting just to name a few.
What is the minimum contract length for a digital advertising service?
The minimum contract length for digital advertising services is 6 months. This is really the minimum amount of time needed to test and optimize most digital advertising campaigns to be working to their full potential.
What are the advantages of using the Listing & Location Management service?
Local listings management is not only a powerful digital marketing and SEO tool for your small business, it helps standardize your listings across a hundred-plus platforms. This ensures not only security, precision and accuracy when people are searching for your locations, it gives you complete control over the information displayed throughout the web about your business locations. It also allows you to create enhanced listings with images, special promotions, menus, biographies and more.
Why is Search Engine Optimization (SEO) so important?
Search engine optimization, or SEO is one of the most important long-term digital marketing strategies your small business can use in your digital marketing efforts. A great SEO strategy can move your business’s online search ranking to the top of searches organically. Being on page one of a particular search on search engines like Google or Bing is a trusted place for a business to be. This will increase the likelihood of someone engaging with your products or services. Advanced content marketing, back-linking and keyword research and implementation are just a few of the tactics used to increase your search ranking.
SEO is a long-term online marketing process for most small businesses, so be patient and trust in the process. If you’re in a competitive business sector, chances are your competitors are working hard to out-rank your small business online and attract customers with their own SEO work as we speak. If you’re looking to reach more potential customers and rank higher online, a thoughtful SEO strategy is right for you.
Why is Social Media Marketing important?
Social media marketing can be a powerful online marketing tool for a small business. There are several ways to engage your target audience on social media. One is through regular and thoughtful social media posts, and the other is through social media advertising. Either way, you need to have clear and consistent imagery and messaging throughout your social media channels.
Having a consistent social media presence will show your current and potential customers that you are engaged not only with them but with your community.
What is content marketing and why is it important as a digital marketing strategy for your small business?
Content marketing takes on a few forms, but put simply, content marketing is the act of strategically adding words to your website. This is usually best accomplished through the act of blogging. There is certainly an art form to blogging for the purposes of content marketing. The blog articles not only need to be purposeful and engaging to the reader, they need to be key-phrase optimized to gain traction in your SEO online efforts.
Is email marketing a good online marketing strategy for small businesses?
If you’re looking to build trust and customer loyalty, building a list of subscribers and marketing to them through email is a powerful tool for small businesses. What better way to hit your target audience than through their inbox with engaging email marketing. Putting relevant content in front of an audience that has chosen to be marketed to is like fishing with dynamite. This is also a great way to build brand loyalty with your existing customers.
If you’re looking to use email marketing as one of your online marketing strategies, allow our marketing professionals to help you craft a custom strategy.
How can you track the success of your digital marketing campaigns?
Having a fully integrated analytics dashboard is a powerful tool to track the effectiveness of digital marketing efforts for small businesses. These data points can be as simple as increase in social media likes and follows, do conversion tracking on digital marketing campaigns. Digital marketing agencies should all have the ability to provide a 24/7 analytics dashboard for all small businesses engaged in any online marketing efforts.
